The Master in Hotel Crisis Management, sponsored by Federalberghi Toscana, is a one-year specialisation program that aims to provide professionals with the necessary knowledge and tools to work in the hotel industry during this critical moment in which the hospitality sector is undergoing significant changes post Covid-19 pandemic.
On the basis of the Guidelines to Restart Tourism, the course objective is to provide, through a practical approach, technical skills and management competencies, analysing and experiment new actions in the area of hospitality, communication and marketing, web analysis, revenue management and cost control.
Through a study and an in-depth technical analysis of the ongoing changes in the hospitality sector, participants will improve soft skills, such as problem-solving and creative thinking, more intangible and non-technical abilities that allow them to communicate effectively, collaborate, and successfully manage conflict.
Among the careers in the tourism industry, the hospitality sector undoubtedly offers the largest range of professional opportunities, but now, more than ever, these professionals must demonstrate to deal with this change and to be able to adapt to new forms of hospitality and to new tools and strategies of customer attraction and retention.
Thanks to a team of highly qualified teachers and professionals and a 400-hours internship, the master offers a vast array of job opportunities such as:
- Front-Office Manager
- Assistant Front-Office Manager
- Guest Relation Manager
- Junior Revenue Manager
- Marketing & Sales Manager
- Social Media Manager
- Content Manager
- Assistant Hotel Manager
- Hotel Manager.
Admission to this program is open to:
- Graduates of different disciplines (first and second level degree and other educational qualifications received abroad, acknowledge as suitable according to the laws in force)
- People seeking a career change and tourism employees who wish to improve their skills.